Redefining Protection
From Adventure to Everyday
My role in Catalyst was creating promotional materials and product-related design, ranging from packages, instruction manuals, and stickers to assets for e-commerce and social media.
Package Concept Design
Inspired by the product texture, I created the triangular layout to be consistent with the pattern.
There are three types of avatars for different product lines, protruding the avatars from the triangular shape and merging it with the pattern to present it in an exciting way.
Photo Shooting for Easter Post & Banner
Brainstorm
I was inspired by an image with eggs nicely layout on a plain background with a hand taking out the egg to highlight it. So I was thinking we can mimic this idea with a bit of variation by using the brand color blue and holding the product.
Before
After
Execution
We shot the image in-house in a lightbox, I held the product in the middle and changed the color, pattern, and cropped it on PS, Wala! this is what we have now!
Preparation
The biggest challenge was that we need to keep this photo shoot within budget. We considered dyeing the eggs, but it required time to get the color on and there was a risk of color differences, so we decided to photoshop it.
I bought a box of white eggs so that we can easily ps the color we want, boiled the eggs in advance for fear that they would be broken in the middle, and prepared the blue tag to stabilize it.
Amazon UI optimization
In order to bring out the brand personality and provide a better UI/ UX Experience, We did the design audit for the Amazon page and took a series of actions to improve the UI. Here are three points we need to consider:
Bring out the brand tone, Consistency, and Product & Sales oriented.
Before
Inconsistent use of brand color
Before getting down to the nitty-gritty, we confirmed the brand tone of authenticity, premium, and generic.
We added more color options around the brand color blue, replacing the photography from rendering and photoshopped images to build the brand personalities.
Incorrect use of logo
Crowded Space
Gradient color doesn't fit the brand tone
Background color doesn't fit the Brand tone
PS photo looks fake
After
Home Page Top Banner
Top Banner for discounted set
A close-up product shot with blur background offers the space to add the title and is easy to be cropped as a narrow horizontal.
Using a sharp mid-tone yellow to stand out the dark-colored product with a touch of water drops to show its waterproof, and a blue brick wall background to correspond with the brand.
Seasonal Banner - Spring Day
it’s easy to fall into a colorful and busy layout, so I have to be aware that keeping it on brand but also bringing out the seasonal elements.
The flat layout product collection shot creates a clean and premium vibe to the brand.
Utilizing the highly saturated blue to enhance the consumer's mood on the page of up-sell/ discounted product page.
Top Banner for specific product category
This page was specially set up for waterproof and drop-proof products, the top banner was combined with two underwater images to better show the product detail and the nice underwater environment.
Email Campaign
Here are the Black Friday email campaign designs crafted to showcase a harmonious blend of aesthetics and product features in the advertisements. The designs adhere to the clean and distinctive brand tone, employing bold typography to captivate attention and enhance the overall visual impact.
Additionally, a touch of playfulness is introduced as the images slightly overlap with the text, adding a dynamic visual element to the overall composition.